Business support & development
For the person behind the business — and the business they’re trying to build.
Building a business is rarely just about business.
There’s the business itself:
the idea, customers, offer, pricing, money, marketing, sales, systems and day-to-day delivery.
And then there’s you.
Your confidence. Decisions. Priorities. Habits. Capacity. Relationships. Values. Fears. Ambitions — and the life you’re trying to build alongside it.
My role is to give you somewhere to think.
Sometimes that means coaching and asking useful questions.
Sometimes it means looking practically at the business, solving a problem, bringing some structure or sharing relevant experience.
The aim isn’t to build my version of your business.
It’s to help you build yours — with greater clarity, confidence and capability along the way.
Presence · Understanding · Progress
How I work
Coaching + practical business development.
Some things need a good question.
Some things need a spreadsheet.
Sometimes we need to step back and understand what’s really happening.
Sometimes we need to make a decision.
Sometimes there’s simply a practical problem that needs working through.
My approach is primarily coaching-led and person-directed.
I’ll listen, ask questions, challenge assumptions, reflect what I notice and help you think.
Where useful, I may also draw on my own business experience, introduce a framework, help you structure something, share information or resources, troubleshoot a problem or point you towards specialist support.
I’ll try to be clear about which hat I’m wearing.
Coaching — helping you think and find your own answers
Mentoring — sharing relevant experience or perspective
Development — helping you build knowledge, capability or skills
Practical support — helping you work through something concrete
The 90-Day Business Map
For longer work, we can create a simple working map covering:
Where are you now?
Where are you heading?
What matters most?
What needs attention next?
What are you going to do?
What are you learning as you go?
It isn’t a rigid business plan.
It’s a living picture of the business that we can return to, update and challenge as things change.
exploring an idea and trying to work out whether or how to start
in the early stages and need clearer foundations
already trading but feeling pulled in too many directions
unsure what to prioritise next
struggling to turn ideas into consistent action
wanting accountability without somebody taking over your business
trying to understand your customers, offer, pricing or positioning
working through money, cashflow, capacity or sustainability
trying to improve systems, delivery or customer experience
beginning to employ, manage or lead people
navigating growth, change or a difficult business period
doing reasonably well, but wanting somewhere to step back and think more strategically
You don’t need to arrive with a perfect business plan.
Working out what actually needs attention is often the first useful piece of work.
What might be going on?
You
Purpose · values · confidence · mindset · capacity · wellbeing · boundaries · work/life
Direction
Vision · goals · priorities · decisions · planning · focus · what comes next
Value
Problem · customer · offer · positioning · pricing · proposition
Visibility
Marketing · message · networking · conversations · sales · referrals
Money
Revenue · costs · cashflow · forecasting · targets · pricing · sustainability
Delivery
Customer experience · systems · energy · time · operations · quality · consistency
People & Leadership
Recruitment · delegation · communication · expectations · feedback · culture · developing others
Progress
Action · accountability · review · learning · adaptation · troubleshooting
Business problems rarely stay politely inside one box.
We can move between whatever is most relevant to the stage you’re actually at.
What we might work on
Practicals
1. Have a conversation
A complimentary conversation to hear about you, the business and what you’re trying to work out.
2. Choose the right starting point
A Focus Session, Partnership, Deep Dive, ongoing support or something more bespoke.
3. Complete your Starting Point Questionnaire
A short questionnaire helps us get a clearer picture of you, the business and what would make the work worthwhile.
4. Agree how we’ll work
Scope, confidentiality, sessions, communication, fees, cancellations and boundaries are made clear.
5. Begin
We start with what is actually happening — and work from there.
You don’t need to have your business figured out before we speak. That’s rather the point.
START A CONVERSATION →
Ways we can work together
Business Focus Session
90 minutes · £240
For one particular question, challenge, decision, idea or reset.
Perhaps you’re working through pricing, an offer, cashflow, a customer problem, a launch, priorities or simply wondering what on earth to focus on next.
Includes brief preparation and, where useful, a concise follow-up or action summary.
BOOK A BUSINESS FOCUS SESSION →
Business Deep Dive
Approx. 2.5 hours · £425
For a bigger question that needs more space than a standard session.
Useful for things like:
business review · pricing · offers · positioning · cashflow · customer experience · difficult decisions · priorities · troubleshooting · planning
We begin with brief preparation so we can use the session well.
During the session we map what is happening, identify the important questions, work through options and turn the thinking into clear next steps.
BOOK A BUSINESS DEEP DIVE →
Half-Day Business Deep Dive
Approx. 3.5 hours · £595
For when several things are connected and you need enough time to properly get underneath them.
This might suit:
a wider business review · reviewing the business model · money and sustainability · customer journey · planning a new direction · untangling several problems at once
A typical half-day may include:
preparation · business review · coaching · practical problem-solving · decisions · priorities · a simple 90-day working map · concise follow-up
BOOK A HALF-DAY DEEP DIVE →
Full-Day Business Deep Dive
Approx. 5–6 hours · £950
For a substantial review, reset or piece of strategic thinking.
This gives us room to step away from the day-to-day and look at the business as a whole.
We might explore:
you · direction · customers · offer · money · marketing · delivery · systems · people · priorities
The day is shaped around the business rather than following a generic workshop agenda.
BOOK A FULL-DAY DEEP DIVE →
Start-Up & Early-Stage Partnership
Approximately 3 months · £1,500
For people starting or establishing a business who want structured thinking, practical development and accountability alongside them.
Includes:
initial 90-minute Business Mapping session
five 60-minute coaching and development sessions
60-minute Review & Next Steps session
co-created 90-Day Business Map
reasonable between-session support
relevant exercises, tools and resources
£1,500
or 3 × £500
EXPLORE THE START-UP PARTNERSHIP →
Ongoing Business Support
From £475 per month
For business owners who want regular thinking, development and accountability as the business evolves.
A typical month includes:
two 60-minute sessions
reasonable brief check-ins
periodic review
relevant resources
professional preparation where useful
One month might be money.
The next might be staff.
Then customers.
Then confidence.
Then the business model itself.
DISCUSS ONGOING BUSINESS SUPPORT →
Bespoke Support
For work involving more substantial research, facilitation, staff development, travel, project support or a more unusual brief, we can agree a defined scope and fee before beginning.
DISCUSS BESPOKE SUPPORT →
From me
Presence · Curiosity · Honesty · Practical thinking · Relevant experience · Compassionate challenge · Clear boundaries · Accountability without judgement
I won’t pretend to know everything about your industry.
And I won’t pretend there is one correct way to build a business.
I will bring attention, questions, experience, structure and practical thinking to the business you are trying to create.
From you
Bring what’s actually happening.
That includes the bits that are working, the bits that aren’t, the things you’ve avoided and the numbers you’d rather not look at.
You remain responsible for your decisions and actions.
I can help you think, challenge, plan, learn and troubleshoot.
I don’t take over the business.
What you can expect
Depending on the way we agree to work, there may be reasonable contact between sessions for brief reflections, questions, check-ins or accountability.
If something needs more substantial coaching or exploration, we’ll normally bring it into a session or agree some additional time.
Between sessions
Dan's background
I grew up in a family run business, and started in business very young (teens) and have spent much of my working life around entrepreneurship, customers, teams and small businesses.
I’ve owned and operated businesses across hospitality, retail and barbering, managed teams of 20+, worked across recruitment, training, marketing, finance, operations and customer experience, and helped establish an in-store barbershop partnership within John Lewis & Partners’ Southampton flagship.
I later retrained professionally in coaching, facilitation and people development.
Today those worlds meet in my work:
people · business · development
ICF Accredited Coach · IAPCP-accredited Hypnotherapy Practitioner · DBS Checked · Professionally Insured
MEET DANIEL →
Getting started
Online · Phone · In person
Business support can be used as a one-off session, defined partnership, ongoing monthly arrangement or longer Deep Dive.
Between-session contact is available where included in the agreed service and is intended for brief questions, reflections and accountability rather than unlimited consultancy.
Significant travel, venue costs or other direct expenses are agreed before they are incurred.
Supported-rate capacity may be available for some sole traders and small-business owners where cost is the main barrier.
FEES & FAQs →
Non-executive lines & boundaries
Business support can move between coaching, mentoring and practical development, but it isn’t the same as hiring me to run part of your company for you.
Relevant tools, frameworks and existing resources may be included.
Substantial research, writing, document creation, consultancy or done-for-you work is agreed separately before it happens.
Where specialist advice is required — for example legal, accounting, tax or regulated financial advice — I’ll encourage you to use an appropriately qualified professional.
Studio
Meet Daniel
Resources
Events
Contact
Free readiness call
dan@farsideproject.co.uk
Phone: 07935 285808
People. Performance. Development.
Coaching, facilitation, mentoring and development for individuals, couples, families, business and organisations.
Services
Personal coaching
Couples & Families
Business support & development
Workplace coaching & development
ICF Coach · IAPCP Hypnotherapy Practitioner (NLP) · TQUK Counselling Skills · Trauma-Informed · Attachment-Aware · Mindfulness Practice, Teaching & Mentoring · Relational & Integrative Therapy Training · DBS Checked · Insured
© 2026 Farside. The Deeper Way.
Privacy · Cookies · Terms