Business guidance, support & development

I help people build, create, scale and grow their business while also supporting the life, development and wellbeing of entrepreneurs too.

There's a lot more to running a business than understanding business itself. Business ownership involves continuous thinking, feeling, decision-making, troubleshooting, problem-solving, reconfiguration and adaptation, and often whilst trying to balance working with home life, relationships, health, wellbeing and everything else that's going on and happening beyond the business.

A business owner may need to think more deeply about understanding money and numbers, customers, marketing, advertisement, customers, leads and retention, ideas, uncertainty, creativity, responsibility, communication, leadership, networks and relationships, systems, attention, focus, time and energy, and oftentimes all within the same day, and repeatedly across the weeks, months and years of running a business.

There are a lot of hats to wear, shoes to walk in and perspectives to take! And part of becoming more capable in business is learning how to move between what perspective is required and when: taking moments to pause and step back, seeing situations from different perspectives, recognising what's needing focus and attention, making considered decisions, and developing many new skills that are required, whilst managing your own health, balance and capacity along the way.

My approach brings together coaching, mentoring, practical business development, critical thinking and self-reflection to help you understand what is happening across life, business and relationships to strengthen the areas that need attention, develop the skills and capabilities required to run a successful business, and to make thoughtful, sustainable progress in your life.

I help you become increasingly clear, capable and resourceful in building and running a business that works commercially, serves people well - from customers to staff - and supports the kind of life, success and fulfilment you want.

How I work

I'm interested in working with entrepreneurs and businesses that are commercially up and running or that have the scope to be, and are also sustainable. Below is a flavour of entrepreneurs I work with.

Exploring an idea
Have you got a business idea, or are you in the very early stages of your business? We can explore the idea, what it would involve, what you need from it, the risks and realities, and whether it may have legs and whether you want to commit yourself further onto the business journey.

Start-ups & early-stage businesses
You'll get to know and understand yourself at a deeper level, and together we'll build strong foundations around your: offer · customers · pricing · cashflow · visibility · sales · operations · confidence · priorities and more.

And I'll journey with you as you develop yourself, and grow and progress your business.

Established business owners
I help you to begin stepping back from your day-to-day and look more closely at your: direction · profitability · systems · customers · workload · people · leadership · bottlenecks · change · growth

It might be that you discover something that can be improved, reconfigured, simplified, or re-designed and rebuilt entirely. Whatever it is that you're looking at, we will get stuck into it.

Entrepreneurs & sole traders
I work with people whose business is closely tied to their own energy, time, creativity, expertise, identity.

Leaders & teams
I provide support and guidance around: communication · leadership · culture · collaboration · boundaries · customer journey and experience · facing difficult conversations · change

Owner/operator-led, franchise, partnerships & family businesses
I work with business owners where their business decisions, personal life and relationships, roles and responsibilities can become tightly intertwined.

We'll pay attention to both the business, resolving any issues and problems, and the relational dynamics and systems in place as well as you and your life.

Depending on your business model, stage of business, what's going on and what's most important to you, our time together might include:

Direction & strategy
Purpose, priorities, goals, planning and next steps.

Money & numbers
Cashflow, costs, pricing, capacity and income requirements.

Customers & value
Understanding who you serve, what they need and why they choose you.

Offers, products & services
Scope, proposition, delivery and business model.

Marketing & visibility
Advertising, communication, networking, messaging and finding ways for you to be noticed and seen.

Sales & conversations
Enquiries, customer conversations, follow-up, conversion and service.

Customer care, journey & experience
What happens before, during and after somebody is buying from you.

Operations & systems
Organisation, processes, tools, administration and repeatability.

Leadership & people
Teams, strategies, delegation, culture, communication, responsibility and development.

Thinking & decision-making
Critical thinking, assumptions, evidence, trade-offs and judgement.

Personal capability
Knowing who you are and what you can achieve. Understanding your strengths, skills, talents, blindspots, and confidence. Self-reflection and awareness, resilience, creativity, boundaries and resourcefulness.

Change & growth
Testing, learning, adapting, consolidating, redesigning and choosing what comes next.

What we might work on

Because running, managing and sustaining a business requires much more than technical knowledge, I help the entrepreneur to develop themselves and their capabilities that feeds into the technical knowledge.

We also need the capacity to notice, think, relate, collaborate and take action.

My work is strongly aligned with the Inner Development Goals, particularly their five areas of human development:

Being
Self-awareness · Presence · Integrity · Inner compass · Openness

Thinking
Critical thinking · Perspective · Systems thinking · Creativity · Long-term orientation

Relating
Empathy · Compassion · Appreciation · Connectedness · Humility

Collaborating
Communication · Relationship-building · Co-creation · Inclusion · Mobilising others

Acting
Courage · Proactivity · Resilience · Hope · Conscious use of resources

Practicals

1. Have a conversation

A complimentary conversation to hear about you, your business and you're working on, issues and challenges and what you're looking to achieve.

2. Choose the right starting point

A Focus Session, Partnership, Deep Dive, ongoing support or something more bespoke.

3. Complete your Starting Point Questionnaire

I'll send you a short questionnaire, that will help us get a clearer picture of you, the business and what would make your coaching a success.

4. Agree how we’ll work

Terms and agreement, confidentiality, sessions, communication, fees, cancellations and boundaries are made clear.

5. Begin

We start with you and where you are right now, and move forward from there.

LET'S HAVE AN INITIAL CONVERSATION >

Who I work with

I will always offer a complimentary consultation session and check-ins should you wish to reconnect at any point in the future. A consultation session will help us both understand if you're coaching ready, and if I'm the right coach for you at this stage of your life and business journey.

Business Focus Session
90 minutes · £240 (ongoing guidance / sessions from £120 per hour)

A focused thinking and working session focussed around an important decision, problem, idea or any area and part of the business that you'd like to focus on.

Business Deep Dive
From £425

A longer space for complexity, strategic thinking, troubleshooting, planning or a significant business challenge.

Half-Day Business Development
£595

For substantial planning, review, strategy, leadership development or business problem-solving.

Full-Day Business Development
£950

A deeper working day for substantial business review, planning, restructuring, leadership or development.

Ongoing Business Coaching
From £475 per month

A regular space for thinking, feeling, reflection, accountability, decision-making and development as you and the business evolve.

Soul-Inspired Business Support Club
£550

A year-long small-group programme combining business and personal development, monthly facilitated sessions, peer learning, resources and ongoing support.

VIEW CURRENT PROGRAMME >

Not sure what you need?

That's okay, because the above are guidelines only. As an entrepreneur, your life and business are highly unique and specific to you. Whilst I offer many services, I simply begin with you and where you are. As we begin to explore, inquire and if and where necessary - resolve the most current pressing issues that you're facing we can begin seeing the wood from the trees. Once we've 'cleared the decks' a little more, and you have yourself on your feet or facing in the right direction, you'll begin to see the areas of business and skills it is that you'll be wanting to develop.

BOOK A BUSINESS CONVERSATION

From me

Presence · Curiosity · Honesty · Practical thinking · Relevant experience · Compassionate and Dispassionate challenger · Clear boundaries · Accountability without judgement

I will bring presence, attention, questions, experience, structure with practical and critical thinking to the business and life you're trying to design and create.

From you

I invite you to bring what’s actually happening and going on in your business and life to the table.

I welcome all the bits that are working, and the bits that aren’t, the things you’ve been avoiding to your life and business numbers you’d rather not look at but know that you need to.

You remain responsible for your decision-making and actions. But I can help you think, respond, challenge, plan, strategise, learn, grow, problem solve and troubleshoot.

Ways we can work together

Depending on the way we agree to work, there may be reasonable contact between sessions for brief reflections, questions, check-ins and accountability.

If something needs more substantial coaching or exploration, we’ll normally bring it into a session or agree on some additional time.

Between sessions

Dan's background

I grew up in a family run business, and started in business very young (teens) and have spent much of my working life around entrepreneurship, customers, teams and small businesses.

I’ve owned and operated businesses across hospitality, retail and barbering, managed teams of 20+, worked across recruitment, training, marketing, finance, operations and customer experience, and helped establish an in-store barbershop partnership within John Lewis & Partners’ Southampton flagship.

I later retrained professionally in coaching, facilitation and people development.

MEET DANIEL >

Getting started

What you can expect

Online video calls · Phone · In person

Business support can be used as a one-off session, defined partnership, ongoing monthly arrangement or longer Deep Dive.

Between-session contact is available where included in the agreed service and is intended for brief questions, reflections and accountability rather than unlimited consultancy.

Significant travel, venue costs or other direct expenses are agreed before they are incurred.

Supported-rate capacity may be available for some sole traders and small-business owners where cost is the main barrier.

FEES & FAQs >

STAGE TWO: Adapt & Adjust
Research and development stage, test and adjust, serve real people and learn from experience.

4. Evidence
   Test assumptions against real customers and gather feedback.
   
   

5. Customer Path
   Help the right people find, understand, trust and choose you.
   
   

6. Delivery
   Serve well, learn from experience and improve what happens after the sale.

Farside's Deeper Living Business Guide

STAGE THREE: Sustain & Grow
Continue to build what supports you, your life and the business, and change, develop and improve what matters, and choose what's next.

7. Organisation
   Build enough structure, systems, roles and support for the business to function well.
   
   

8. Review
   Pay attention to what is actually happening and improve what matters.
   
   

9. Next Chapter
   Choose consciously what the business - and you and your life - needs next.

Farside's practical guide for building a sustainable business that operates in real life.

Running a business involves much more than simply having a good idea, or wanting freedom and to be in more control of your future.

Getting an entrepreneur's hat on and managing your business can ask a lot from you. Business will ask for you to make very wise, strategic and well thought through decisions, understand money, serving customers, solving issues, challenges and problems, communicating effectively and with professional and emotional competence, adapting and making many adjustments time and time again, being organised, to lead and take responsibility and ownership, and to keep of developing skills and learning - while also managing your own time, energy, relationships, health and life beyond the business.

The Living Business Guide is a practical framework for helping you step back, understand where you are, recognise what needs your focus and attention, and to make more considered decisions about where you're going and what you're doing next.

The Living Business Guide is built around three live stages:

STAGE ONE: Direction & Foundations
Become crystal clear on what you’re building and cultivating, and whether it can work.

1. Direction
   Understand and know who you are, what you are doing and what you want to build, why it matters to you, and what long term bigger picture success and fulfilment needs to look like to sustain your journey ahead.
   
   

2. Numbers
   Understand what the business needs financially to become workable and sustainable.
   
   

3. Offer
   Shaping something that's useful, and you're selling, sharing and offering something that people are buying.

Business development for the head and the heart

Being your own boss can be rewarding, creative and meaningful. It can also be uncertain, demanding and lonely.

The Soul-Inspired Business Support Club is a year-long developmental space for sole traders, founders and micro-business owners who want practical business support without losing sight of themselves or the life the business is supposed to support.

This programme is proudly sponsored by Rasheed Ogunlaru, and we bring to life Rasheed's Soul Trader approach alongside my own coaching, facilitation, business experience and Farside Business Journey.

Across the year, we explore what you want to explore, and we'll also weave into the year long programme, eight interconnected Soul Trader themes:

Clarity
Know who you are, what matters and where you're going.

Customers
Understand the people you are here to serve.

Courage
Develop the inner strength to meet challenge, uncertainty and opportunity.

Cooperation
Build the relationships, networks and support that help business work.

Conversations
Learn how to communicate, connect, serve and turn relationships into meaningful business.

Creativity
Work with your ideas, energy, time, marketing, planning and business model.

Compassion
Take care of yourself, the people around you and the business you're building.

Change
Remain aware, flexible and responsive as you and your business evolve.

Next cohort

Soul-inspired Business Support Club

More details on their way soon.

Have any questions?

If you have any questions you're welcome to get in touch

Studio

Meet Daniel
Resources
Events

Contact

Free readiness call
dan@farsideproject.co.uk
Phone: 07935 285808

Coaching. Training. Development. Performance.

Coaching, facilitation, mentoring and development for individuals, couples, families, business and organisations.

Services

Personal coaching
Home life, couples & families
Business guidance, support & development
Workplace coaching & development

ICF Coach · IAPCP Hypnotherapy Practitioner (NLP) · TQUK Counselling Skills · Trauma-Informed · Attachment-Aware · Mindfulness Practice, Teaching & Mentoring ·
Relational & Integrative Therapy Training · DBS Checked · Insured

© 2026 Farside. The Deeper Way.

Privacy · Cookies · Terms